Inspiring Continuous Learning

Explore expert articles to support your role in technology delivery and implementations, the sales cycle, project management, and more.

Beyond the Spreadsheet: Driving Impact with Outcome Management
Brooke LaPointe Brooke LaPointe

Beyond the Spreadsheet: Driving Impact with Outcome Management

This article explores how nonprofits can move from manual tracking to meaningful measurement using Salesforce’s Nonprofit Cloud. Instead of reporting on activities alone, Outcome Management empowers organizations to connect funding, programs, and measurable results in one centralized system. The result? Stronger donor trust, real-time insights, reduced reporting stress, and a clear, data-backed view of what’s truly driving impact.

Read More
Salesforce Success Starts Here: A Guide for Nonprofit & Higher Ed Leaders 
Brooke LaPointe Brooke LaPointe

Salesforce Success Starts Here: A Guide for Nonprofit & Higher Ed Leaders 

This article is a practical guide for nonprofit and higher ed leaders preparing to launch a new Salesforce project. From reviewing your SOW to aligning with your consulting partner and running a strong kickoff, this step-by-step checklist walks you through what to do before the official start line. Because a successful Salesforce implementation doesn’t begin at kickoff — it begins with preparation, clarity, and alignment.

Read More
How Project Management Makes or Breaks a Salesforce Implementation
Brooke LaPointe Brooke LaPointe

How Project Management Makes or Breaks a Salesforce Implementation

A successful Salesforce implementation isn’t just about powerful technology — it’s about how you manage the journey. In this post, we explore how strong project management brings structure, clarity, and momentum to nonprofit Salesforce projects. From preventing scope creep to supporting team adoption, effective project management ensures your system works the way your organization actually operates.

Read More
Reading a Salesforce Data Model for the Accidental Admin
Brooke LaPointe Brooke LaPointe

Reading a Salesforce Data Model for the Accidental Admin

Understanding Salesforce data model symbols like lookup “handles,” related-list “brooms,” and indicators for required or master-detail fields, turns confusing diagrams into a clear guide for how your data connects. With just a few fundamentals, admins can troubleshoot faster and build smarter, more accurate reports

Read More
  • The University of the Ozarks

    "Through High Tide's collaborative and strategic development of Education Cloud, Experience Student Portal, and Account Engagement, our administrative burden has significantly decreased. This foundational work has truly positioned us for scalable growth and an even better student experience."

    — Assistant Director of Marketing

  • ATOM International

    "High Tide were great - it really felt like a partnership where we were working together to come up with the best solution. Communication was clear, the team were super accommodating to our change requests, which was made possible thanks to an iterative process. They made sure we understood where the project was, what the solution was and how it would work with our current process, as well as scoping out what it would look like in the future state. We would not hesitate to work with High Tide again!”

    — Salesforce Administrator

  • Asphalt Green

    “The High Tide team has become an indispensable part of all our Salesforce initiatives. From executive roadmapping, to solution design and scoping, to development, implementation, and end user training, the High Tide team ensures our solutions are scalable, maintainable, and production-ready. “

    — Senior Salesforce Administrator